Case study coming. Coffee first.

Whatever you are here for, I have probably already done it. And if I have not,
give me a week.

I am Paul Frost. I build brands, tell their stories, and create the films and products that make them real. Based in Malmö, tested on five continents. Still no frequent flyer upgrade.

Now let me show you what that actually looks like.

Here is what I mean.

a browser that always tells the truth

Looks like you found exactly what you were looking for.

Liberte Coffee

Liberte started as an idea and became a cold brew coffee brand in eight countries across four continents. I built the brand DNA, led the design teams, sourced materials, set up production, and handled distribution. Everything recyclable. Everything intentional. Gold foil on raw cardboard because sustainability should not mean looking like you gave up.

People also searched for these to end up here:

  • Brand Identity
  • Art Direction
  • Brand Voice & DNA
  • Packaging Design
  • Supply Chain
  • International Distribution
  • Sustainability
  • Creative Direction
  • Team Leadership

I could keep talking. Or you could just look at who already said yes.

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Every brand has a face. This one has a beard and a cat.

Paul Frost Paul signature

I grew up sitting upside down on couches, climbing trees, ropes, and rocks. Most things have changed since then. My love for cats has not. Neither has the humbling equality that nature offers or my need to be somewhere wild.

I have worked as a lifeguard, learned to fly an aircraft, lived in the Arctic Circle, and injured myself more times than I can count. Then someone handed me a camera and I finally found something I could not fall off.

If you have read this far, I think we both know what comes next.

The page ends and the conversation starts here.

I am Paul Frost. Based in Malmö. If you have a story worth telling, a brand worth building, or just really good office snacks, let's talk.

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